I believe in the rosettes. The better ribbons seem to bring in more contestants than strip ribbons. I feel that, for the time and money spent to attend someones show, a strip ribbon is a slap in the face. It's cheap. Granted, the first show someone puts on is more expensive because you have to by more ribbons, but after the first show, you only have to replace the ones you gave out, which is much less of a cost.
With a club I used to belong to, we tried different prizes. Attendence was fairly good. Then at one show, we uped the quality of the ribbons and trophy's and the next show, attendence was way up. Unfortunately, the next show we gave out cheap tack and people didn't come back.
Exhibitors will go where the prizes are the best. It's human nature. Some will keep the ribbons, some will give them back. Personally, I still display the very first 6th. place ribbon I won and am proud of it. True, my walls are really cluttered with walls and walls of ribbons but, I'm proud for each and every one of them and I worked very hard for those ribbons. The memories are priceless, the ribbons are treasures. Plus, the ribbons don't belong to me. They belong to my horses.