JWC sr.
Well-Known Member
I posted about this on another thread and thought this subject deserved its own topic.
Recently I became aware of a new program that the AMHA marketing committee is using on a trial basis. It is an absolutely awesome piece of software. Which I hope the powers that be will decide to allow the marketing committee to use again next year. I understand that will be decided at the next national meeting.
OH!
In any case what this thing does is identify all media contacts (magazines, news papers, television or radio) that might have an interest in the show or activity within a given area that can be decided on (50 miles, 100 miles etc.), the way those interested people want to be contacted and even verification once they have received a press release.
Then with a push of the button it will fax or email the press release to all those contacts. And if they require snail mail it identifies that also. I saw a demonstration of the software and it is very easy to use and really does a bang up job from what I have seen.
I have seen the results at three shows now and I am glad to report it does work. At all three shows we have gotten an influx of non-miniature people in the stands and walking around looking at horses. Additionally we also received news media crews that came to the site and did stories of some sort at each one. Kind of cool if you ask me and exactly the proactive type stuff we need the registry to do.
I encourage anyone thru out the country that is putting on a show, seminar, awards banquet, parade, nursing home visit or any other activity with miniature horses to contact the folks on the marketing committee for help in using this great tool to promote your event.
Also let your directors know what you experience after you have used it; they will need the input when it comes time to vote on continued use etc. I think you will be impressed.
Recently I became aware of a new program that the AMHA marketing committee is using on a trial basis. It is an absolutely awesome piece of software. Which I hope the powers that be will decide to allow the marketing committee to use again next year. I understand that will be decided at the next national meeting.
OH!In any case what this thing does is identify all media contacts (magazines, news papers, television or radio) that might have an interest in the show or activity within a given area that can be decided on (50 miles, 100 miles etc.), the way those interested people want to be contacted and even verification once they have received a press release.
Then with a push of the button it will fax or email the press release to all those contacts. And if they require snail mail it identifies that also. I saw a demonstration of the software and it is very easy to use and really does a bang up job from what I have seen.
I have seen the results at three shows now and I am glad to report it does work. At all three shows we have gotten an influx of non-miniature people in the stands and walking around looking at horses. Additionally we also received news media crews that came to the site and did stories of some sort at each one. Kind of cool if you ask me and exactly the proactive type stuff we need the registry to do.
I encourage anyone thru out the country that is putting on a show, seminar, awards banquet, parade, nursing home visit or any other activity with miniature horses to contact the folks on the marketing committee for help in using this great tool to promote your event.
Also let your directors know what you experience after you have used it; they will need the input when it comes time to vote on continued use etc. I think you will be impressed.
