AngC--I definetly agree with this post of yours. Quite frequently when commenting, people DO forget the humanity that initially sparked the thread.
I know I enjoy reading Misty's Mom's post about her little Josey. I think quite a few folks here would "get there panties in a wad" if such negative things were said about HER baby!
I also agree about the exposure the breed is receiving. Sowhat if we don't agree with the example their using?! How much do you suppose Amazon has invested in this ad? One million dollars? Two? More?? Don't know about any of you, but I won't make that much money in my entire lifetime. So now my breed is having interest sparked for free...THANK YOU AMAZON!!
Think about it, as owners, breeders, handlers, trainers, associations...what is our biggest lament? No new blood (so to speak) coming into horses. Youth groups getting smaller. Shows falling by the wayside for lack of participation. Show and registry costs rising as membership drops.
It's a simple fact of business...you have two options when business falls off if you want to survive. Raise the cost of the product OR increase traffic into your business.
SO WHAT if Amazon used a dwarf in the ad?? I'm using it as an opportunity to do several things. I agree with them when they say "cute little horsey!!" I ask if they might like to know more about "cute little horseys". I normally keep a couple of breed brochures in my pocketbook (with a business card attached) and give them one. I say nothing negative about the "cute little horsey"...PARTICULARLY if they're not horse people. I don't want to kill the spark of interest, I want to fan it! I use the opportunity sparked by the "cute little horsey" ad that has been so conveniently provided to gain interest in the breed and direct it to reputable breeders. "Hook 'em first and educate 'em later" is my pointbof view.
So for me....THANK YOU AMAZON for choosing a miniature horse for your ad