amysue
Well-Known Member
I think Dragon's Wish hit the nail on the head. I think the ad is cute, and yes, it has drummed up interest in the breed. In this business you need all of the public exposure that you can get. I have had several calls and had a few people show up here, looking for christmas ponies and one of them did exactly what Minimor said, she saw my 27" pali stud and said "Oh, he looks like the lil guy in the Amazon ad. Is he for sale? My daughter wants one just like that!" I politely told her, "no, he's not quite like that one, nor is he for sale". I sold her a kid's pony instead after explaining that her kids were too big to ride a mini. Last year, people were coming in and asking me if I had any white ones like "Esteban" from the Old Navy commercial for sale. People make me laugh as they are clueless, but the bottom line is that customers with cash in hand came to my farm wanting to buy ponies from me. Yes, I would rather they come to me to make a purchase because they like my horses or hear good things about my work, but whatever gets them here works, as Dragon's Wish said. It's not so much the non-horsey people's reaction to the ad that bothers me, it is the "horsey people" more specifically the "big horsey people" who lump all mini people together, at least that has been my experience. A lot of people think all minis are dwarfs as they do not know the facts, and unfortunately the term "Dwarf Horse" is often used synonymous to "Miniature Horse" in some books and on some websites, including Wikipedia. Instead of coming off as rude or turning people away, I think that I'll take Dragon's Wish's advice and educate second to peaking their interest.