To be fair, here is a copy of a reply from the folks at Gorilla Glue in response to an email sent to them by a friend of mine. The person said she didn't know who to contact as far as the advertising in veterinary journals so my friend told her to contact the AVMA.
Thank you for taking the time to contact us here at The Gorilla Glue Company. I sincerely hope your friend’s pet is recovering well after surgery. We have built our small, family owned business on the honest belief in our products and a desire to provide the best customer service possible, so we would like to address your concerns about our product.
Gorilla Glue is 100% polyurethane adhesive and it does not contain any organic products, fillers or solvents that would give off odors. It has a chemical smell and taste.
Gorilla Glue relies on moisture to activate it. As you know, if ingested, moisture in the stomach activates the glue and it will foam, expand and cure. One drop of glue will expand 3 to 4 times that in volume. It takes about 2 hours for the glue to expand after it has been activated by moisture. It does not continue to expand. This is similar to all polyurethane adhesives on the market and not unique to Gorilla Glue. Unfortunately, some pets, especially inquisitive ones, will get into just about everything and have been known to chew on anything from toys to shoes to furniture. Adding something bitter to our glue will not prevent a pet from chewing on the plastic bottle. For this reason, polyurethane glues and other household products must be kept well out of their reach.
In order to try and help prevent what happened to your friend’s pet from happening to other pets, the most current label on our containers and boxes includes the following information in bold print, which is in compliance with the US Consumer Product Safety Commission:
'WARNING: Keep out of reach of children and animals. Harmful or fatal if swallowed'...'may cause gastro-intestinal blockage if swallowed. For medical emergencies only, call 800-420-7186 '.
We provide this medical emergency number on all our products. This 24 hour medical emergency number is to a poison control center familiar with our products and this number is included to help disseminate accurate information both during and outside normal business hours. We also include first aid information, including information on pets that may have ingested the glue on our website. Unfortunately, information on the internet can be wrong and misleading.
We are currently exploring the possibility of advertising in veterinary journals and other publications usually available in veterinary offices explaining the hazards of polyurethane glues when ingested. What makes this difficult is that there doesn’t seem to be one organization that we can communicate with. There are numerous organizations so finding the best approach has proven difficult for us. The ASPCA has recently started running articles in their publications about polyurethane glues, so we hope this helps to raise awareness.
Again, thank you for contacting us and I hope your friend’s Welsh Corgi continues to do well. Please do not hesitate to contact me if I can be of any further assistance. I am in the office Monday through Friday, 8:00 am to 4:30 pm EST and our toll free telephone number is 1-800-966-3458 .
Sincerely,
Mary-Ellen
Mary-Ellen McGrath
Gorilla Support Team
The Gorilla Glue Company
4550 Red Bank Expressway
Cincinnati, OH 45227