I have not seen the advertisement but from this post I gather that people are commenting on the "cuteness" and inquiring about purchasing one. That bothers me, mostly because in my own experience, many non horse people have made it clear that they associate ALL minis with dwarves. Often when asked what I do, once I say "miniature horses" I get asked "oh you breed them cute lil pygmy or dwarf horses right? What do they go for?" No matter how much I dumb it down, no matter how adamant I am about the differences in dwarf vs. normal minis, it usually goes right over their heads. Because minis are a mini because of their size, people cannot disconnect that from "dwarf". When I explain the hard work, dedication, attention to genetics and responsibility necessary to breed quality horses, people think I am a "snotty horse person" like "all other horse people". I throw my hands up in disgust and usually walk away. This association by the general public prompted me to get a few Shetlands, which to my knowledge do not carry the same "stigma" as minis, and re branded our business as a "pony" business rather than just minis. Made a world of difference.